Are they all going to turn up?
That's what we're working towards! BUT - respondent recruitment is an art not a science, as it
involves those infinitely complex and fallible things we call human beings... and all their busy and complicated
lives and priorities.
We do everything we can to select participants who are genuinely motivated and enthusiastic about participating
in your research, and we generally get excellent turnout. Respondents also know that cancelling at the last
minute or no showing will affect their consideration for future projects with Saros too, and few do it
lightly.
However, there will always be factors beyond our control or theirs... and at the end of the day, the keenest
potential participant will rapidly adjust their priorities if their child is sick or a work crisis emerges, and
anyone can be subject to problems with transport and communications.
That's why always advise on contingency planning - overrecruitment, in the case of group discussions, back up
slots for one-to-ones, whatever is appropriate - your Saros Project Manager can advise on a suitable strategy to
ensure your fieldwork is not derailed by the things we can't control. As ever, the more we know about the
mission-critical issues for you, the better job we can do - if one of your sessions is being viewed by 40 clients,
we can make sure that that one is the best of a great lot.
Throughout the recruitment, including in the last few hours, your Project Manager will continuously liaise to
tackle any issues arising, and get up to date profiles to your moderator or viewing facility by some means.
We also monitor and stay abreast of relevant travel, weather or other conditions that may affect turnout and
punctuality, and do our best to liaise effectively with all parties concerned to make a success of your research
- whatever life throws our way on the night. >
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