Saros Database statistics

Our database currently stands at over 200,000 members, and is growing at a rate of over 3500 new people per month.

Sample statistics at 20/10/09....

The gender split is not 50/50, as research participation is reflected in the way we target our advertising - many of our projects are female only.

Household incomes -

Proving that people aren't only interested in taking part in research for the money, we have a good range of household incomes represented in our current membership - from top earners (which may include multiple income households) to those on state benefit

Top twenty occupations

Interesting, but also reveals a very important point about probing and screening:  We can be fairly sure what it is a Teacher , Nurse or an Accountant does for a living, but many of the others could work in a vast array of different organisations and industries.  So our Research Bookers are trained to probe hard and ensure no commercially-sensitive or professionally-inappropriate respondent slips through the net.

There are lots of other fascinating statistics we could pull from our database, such as Smith beating Jones by a few percentage points as top name, or the fact that we have 2272 Irish and 1338 Chinese people registered, or a total of 12711 postgraduate qualified members....

But only you know the ones that are relevant to you and your forthcoming or potential recruitment.

Send us an enquiry today, and we will run the numbers for you fast.  Saros Research is about qualitative not quantative... but we know how to get the results YOU need, starting with our unique and detailed respondent database