Saros' Story
Who or what is Saros?
The word 'Saros' relates to a formula for calculating solar and lunar
eclipses, which reflects the earliest discussions of the business model during the time of the 1999 UK solar
eclipse. We thought it was a good metaphor for qualitative research recruitment - something that is
interesting, poorly understood except by far too few people, goes on in the background regardless, and
fundamentally underpins huge movements and directions.
We also thought it was a beautiful and unusual word!
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