Why the database?

What's wrong with the old way?

If you've never done it yourself, think for a moment about how difficult it is to do recruitment the traditional way. Tasked with finding, say, 8 women who use Brand X shampoo, have mid-length hair and above-average household income and hold certain specific attitudes to environmental haircare products, who are also available and interested to come to a research facility next Thursday evening at 6 o'clock... well where would you start?

Two jobs to be done

If you want to recruit genuinely fresh new respondents, there's a double task involved - first, they need to be introduced to the role, idea and position of qualitative market research (including all that it is NOT - so many expect the worst from a timeshare presentation to a barrage of spam).  They need to build trust with the recruitment company to share the highly personal information necessary to correct demographic profiling - such as their children's ages, their income, their ethnicity. 

Our approach separates this whole stage - recruitment to the database - from the process of selection for a specific project.

Reaching new people

We know that over 85% of the people who register with us have NEVER taken part in research before - our database is NOT a register of previous participants assembled from a legacy of traditional recruitment!  Despite our continual efforts at PR there are huge swathes of the population that have never heard of being paid to take part in research, all they needed was to be asked in the right way.  We are proud of the huge diversity of our respondents, on every factor from lifestage to ethnicity to socieconomic circumstances - because we are NOT limited to recruiting people known personally to traditional recruiters.  This is what makes Saros uniquely placed to find the perfect respondents for you.